Working Hard, Hardly Working Podcast
Working Hard, Hardly Working Podcast
A podcast series with entrepreneur Grace Beverley, where she moves away from the traditional macho, business-podcast rhetoric, to get a better understanding of what ACTUALLY goes on behind the scenes of the brightest success stories. Guests include: DECIEM'S Nicola Kilner, Rapha’s Simon Mottram, Courtney Black, and Jamie Genevieve.
Prior to the podcast’s launch back in September 2022, we created a thumb-stopping social strategy for this always-on podcast, from each social media edit to the copy, as well as the distribution of the clips on each channel.
So far, we’ve seen the podcast rise to #2 of Apple Podcast’s top business shows, with the #WorkingHardPodcast hashtags reaching circa 4m on TikTok.