Led and managed the Boots x Indiyah partnership - from ideation, to talent liaising, to content delivery.

This co-creation campaign includes a monthly ‘Glossy Talks’ series, putting Indiyah at the forefront of various beauty discussions led by Boots; in addition to always-on campaigns with both Fenty and Eyelure.

So far, the six-month partnership has generated over 3.5 million post views, and Indiyah’s first collection with Eyelure saw a sold out skew in just under an hour.