BACARDI LTD

What They Wanted:

Bacardi have invested in some state of the art software, which tracks the consumers eyeline across millions of data capture points.
Analysing these, Bacardi have been able to understand specific design elements which increase the effectiveness of POSM and drive sales.

The objective was to write three internal scripts, covering the on-trade/ off-trade and convenience journey's, to ensure they all communicates the key points of the research study clearly.

What We Did:

Write three engaging scripts in the desired on-brand tone of voice, to simply communicate the key takeaways from the research piece. Copy was written for both on-screen text and the voiceover script, moving away from a corporate TOV to engage more with the viewer - whilst ensuring that each video conveys the research and software as revolutionary.